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Academic Courses

Major: Communication Arts: Core Requirements

[ Major ] [ Concentration] [ Minor ] [ General Education ]

Introduction to Visual Communication
An introduction to ways visual media are used as communication tools in contemporary society. Students are introduced to design fundamentals, graphic illustrations, photography, typography, political cartoons, advertisements, and multimedia both in print and on screen. Daily newspapers, weekly magazines, museum collections, and the Internet are used as the primary text

Introduction to Speech Communication
An introduction to the theories and practice of human communication in interpersonal, small group, and public communication situations. Students apply principles of communication to the content and delivery of messages in a variety of speaking and listening situations.

A study of the impact of popular culture upon contemporary society. Students examine the historical interplay of influences between the mass media and society. The effects of the mass media are critically evaluated within the context of media arts, advertising, politics, public relations, and news.

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Concentration: Visual Communication

Introduction to Computer Graphic Design
An introduction to the computer as a tool for creating graphic design. This class focuses on developing students’ computer skills, including basic design issues. Computer terminology is covered in detail; afterwards students are introduced to a variety of software programs currently used by professionals in the graphic design and advertising industry.

Basic Photography
The exploration of the discipline as an aesthetic medium, a documentary mode of communication, and a vehicle for personal expression. Students are expected to achieve basic technical competence in the practice of black and white photography, while also increasing their aesthetic expertise. At the end of the semester each student submits a portfolio of photographs. Students are also introduced to historical traditions of the medium through slide lectures, films, and gallery/museum visits.

Advanced Photography
A study of the philosophies of past and contemporary photographs as points of reference. Students will create a themed photographic book emphasizing the development of personal style and the refinement of technical abilities. A final project due at the end of the semester, will challenge the student to work outside their comfort zone. It will be a themed selection of photographs demonstrating growth, creative and technical competence.

Two-Dimensional Design
A lecture/studio course designed to help the student establish a basis for the evaluation of the visual arts. Intrinsic qualities of various media are learned through structured studio experiences. Lecture and discussion sessions introduce thought and theories of the past and present.

Interactive Design
The study of concepts and techniques using a variety of software programs in the design of websites and interactive multimedia. Projects include web layout and the development of interface and interaction design on the computer. Students develop skills with flowcharting, storyboarding, scripting, and interactive design basics such as: screen design, optimizing images, and working with color and type. Prerequisite: COMM 200 Introduction to Computer Graphic Design

Advertising Techniques
An examination of the fundamental concepts and techniques of the advertising industry. Emphasis is placed on the study of the history, aesthetics, and practice of advertising, as well as its social aspects. Students create and develop their own advertising presentations. Prerequisite: COMM 200 Introduction to Computer Graphic Design

Photography and Architecture
A study of the relationship of architecture and photography. Using photography to record and interpret architecture, students study the history of both photography and architecture and how these different visual disciplines work together. Students apply the principles and techniques of conventional and digital photography to create projects both documentary and expressive. The study of important examples of architecture in Eastern Massachusetts is emphasized. Both research and field photography are involved. Prerequisite: COMM 208 Basic Photography

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Minor: Information Systems

Computer Science I using Java
An introduction to problem solving using the Java programming language. The course stresses algorithms, object-oriented programming in graphical environments, documentation, testing, and debugging. Topics include hardware basics and number systems, classes, methods, control structures, types, virtual-machine concepts, Internet and client-server computing, human-computer interaction, social, professional, and ethical issues, and general features of programming languages.

Information Technology and Society
An exploration of the impact of computing and information technology (IT) on individuals and society in the United States and the world. The course addresses the impact of IT on areas such as: digital technology at home; personal devices; rapid unregulated spread of (mis)information; political processes of dissemination and polling capabilities; empowering individuals and families with information included in medical and other databases; personal and work place communication; the networked information economy and globalization. Other topics may include the interaction of IT with intellectual property, privacy, ethics, security concerns and freedom of expression.

HTML, JavaScript Programming, & Web Site Dev. (prior equivalency)
An introduction to various features of HTML and JavaScript languages such as tags, images, buttons, forms, and animation files. Students learn to program using these languages to create interactive Web pages. Students create a complete web site using various tools including a browser and image editor.

Introduction to Information Technology (prior equivalency)
An overview of computer concepts and Information Technology (IT). Applications of IT in various disciplines are illustrated and the role of information technology in contemporary society, including issues of intellectual property, ethics, privacy and security is discussed. Students are introduced to windowed environments, file management, problem-solving tools and high-level programming language. Advanced concepts of word processing, spreadsheets, and presentation software required for effective communication, analysis, and design are explored.

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General Education Requirements

College Writing
An introduction to the writing of short essays typically required in the College’s General Education program. Course work emphasizes the development of thesis statements, organizing support information, summarizing, paraphrasing, quoting, and citing sources. Editing and revising, including a review of grammar, mechanics, and usage are major features of the course. A reading module reinforces critical thinking and analytical reasoning.

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